Measuring the Involvement Construct*

Judith Lynne Zaichkowsky ... Journal of Consumer Research, Volume 12, Issue 3, December 1985, Pages 341–352, https://doi.org/10.1086/208520. Published:. SkiptoMainContent Advertisement SearchMenu Menu NavbarSearchFilter ThisissueAllJournalofConsumerResearch AllJournals MobileMicrositeSearchTerm Search SignIn Issues MoreContent Advancearticles AuthorInterviews ResearchCurations Tutorials Blogs Publish AuthorGuidelines OpenAccess SubmissionSite Purchase Alerts About AboutJournalofConsumerResearch EditorialBoard AdvertisingandCorporateServices Policies Self-ArchivingPolicy DispatchDates ContactUs Issues MoreContent Advancearticles AuthorInterviews ResearchCurations Tutorials Blogs Publish AuthorGuidelines OpenAccess SubmissionSite Purchase Alerts About AboutJournalofConsumerResearch EditorialBoard AdvertisingandCorporateServices Policies Self-ArchivingPolicy DispatchDates ContactUs Close searchfilter Thisissue AllJournalofConsumerResearch AllJournals searchinput Search AdvancedSearch SearchMenu ArticleNavigation Closemobilesearchnavigation ArticleNavigation Volume12 Issue3 December1985 ArticleNavigation ArticleNavigation MeasuringtheInvolvementConstruct Getaccess JudithLynneZaichkowsky JudithLynneZaichkowsky Searchforotherworksbythisauthoron: OxfordAcademic PubMed GoogleScholar JournalofConsumerResearch,Volume12,Issue3,December1985,Pages341–352,https://doi.org/10.1086/208520 Published: 01December1985 Articlehistory Received: 01March1984 Revisionreceived: 01June1985 Published: 01December1985 Views Articlecontents Figures&tables Video Audio SupplementaryData Cite Cite JudithLynneZaichkowsky,MeasuringtheInvolvementConstruct,JournalofConsumerResearch,Volume12,Issue3,December1985,Pages341–352,https://doi.org/10.1086/208520 SelectFormat Selectformat .ris(Mendeley,Papers,Zotero) .enw(EndNote) .bibtex(BibTex) .txt(Medlars,RefWorks) Downloadcitation Close PermissionsIcon Permissions Share Email Twitter Facebook More NavbarSearchFilter ThisissueAllJournalofConsumerResearch AllJournals MobileMicrositeSearchTerm Search SignIn Close searchfilter Thisissue AllJournalofConsumerResearch AllJournals searchinput Search AdvancedSearch SearchMenu Abstract Abipolaradjectivescale,thePersonalInvolvementInventory(PII),wasdevelopedtocapturetheconceptofinvolvementforproducts.Thescalesuccessfullymetstandardsforinternalreliability,reliabilityovertime,contentvalidity,criterion-relatedvalidity,andconstructvalidity.Testsofconstructvaliditydemonstratedthatthescoreswerepositivelyrelatedtoperceiveddifferencesamongbrands,brandpreferences,interestingatheringinformationabouttheproductcategory,andcomparisonofproductattributesamongbrands. 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