消費者涉入
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關於「消費者涉入」標籤，搜尋引擎有相關的訊息討論：
延伸文章資訊
- 1不同涉入程度與地理區域下服務品質對知覺風險影響之研究
Zaichkowsky (1985) 以涉入的觀點來觀察消費者行為，依涉入「對象 ... 度；Zaichkowsky (1994) 發展的PII 量表所衡量的對象可以是廣告、產品.
- 2The Zaichkowsky Personal Involvement Inventory
Their 20 item scale (1985) taps four facets of involvement: perceived importance, decision risk (...
- 3(PDF) Measuring the Involvement Construct - ResearchGate
the scale from Zaichkowsky (1985) , which includes 10 seven-point semantic differentials about th...
- 4經營管理研究所 - 國立交通大學機構典藏
Zaichkowsky 於1985 以語. 意差異法發展出衡量消費者對產品涉入量表，稱為個人涉入量表(Personal Involvement. Inventory；PII)，包含個人因素,產品...
- 5Measuring the Involvement Construct. - Simon Fraser University
Zaichkowsky, Judith Lynne (1985), "Familiarity: Product. Use, Involvement or Expertise?" in Advan...
