Zaichkowsky (1994)
po文清單文章推薦指數： 80 %
關於「Zaichkowsky (1994)」標籤，搜尋引擎有相關的訊息討論：
延伸文章資訊
- 1The Zaichkowsky Personal Involvement Inventory
Their 20 item scale (1985) taps four facets of involvement: perceived importance, decision risk (...
- 2Airiti Library華藝線上圖書館
研究以問卷調查方式進行，利用Zaichkowsky的個人涉入量表（Personal Involvement Inventory, PII）衡量線上競標者的涉入感， ... 連結：; Zaichk...
- 3不同涉入程度與地理區域下服務品質對知覺風險影響之研究
Zaichkowsky (1985) 以涉入的觀點來觀察消費者行為，依涉入「對象 ... 度；Zaichkowsky (1994) 發展的PII 量表所衡量的對象可以是廣告、產品.
- 4Measuring the Involvement Construct - jstor
`-Judith Lynne Zaichkowsky is Assistant Professor of Marketing,. Faculty of Business Administrati...
- 5Measuring the Involvement Construct. - Simon Fraser University
Zaichkowsky, Judith Lynne (1985), "Familiarity: Product. Use, Involvement or Expertise?" in Advan...
