Zaichkowsky (1985)
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- 1Measuring the Involvement Construct - jstor
`-Judith Lynne Zaichkowsky is Assistant Professor of Marketing,. Faculty of Business Administrati...
- 2The Zaichkowsky Personal Involvement Inventory
Their 20 item scale (1985) taps four facets of involvement: perceived importance, decision risk (...
- 3(PDF) Measuring the Involvement Construct - ResearchGate
the scale from Zaichkowsky (1985) , which includes 10 seven-point semantic differentials about th...
- 4Measuring the Involvement Construct*
Judith Lynne Zaichkowsky ... Journal of Consumer Research, Volume 12, Issue 3, December 1985, Pag...
- 5不同涉入程度與地理區域下服務品質對知覺風險影響之研究
Zaichkowsky (1985) 以涉入的觀點來觀察消費者行為，依涉入「對象 ... 度；Zaichkowsky (1994) 發展的PII 量表所衡量的對象可以是廣告、產品.
