消費者涉入
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延伸文章資訊
- 1Measuring the Involvement Construct. - Simon Fraser University
Zaichkowsky, Judith Lynne (1985), "Familiarity: Product. Use, Involvement or Expertise?" in Advan...
- 2Airiti Library華藝線上圖書館
研究以問卷調查方式進行，利用Zaichkowsky的個人涉入量表（Personal Involvement Inventory, PII）衡量線上競標者的涉入感， ... 連結：; Zaichk...
- 3(PDF) Measuring the Involvement Construct - ResearchGate
the scale from Zaichkowsky (1985) , which includes 10 seven-point semantic differentials about th...
- 4經營管理研究所 - 國立交通大學機構典藏
Zaichkowsky 於1985 以語. 意差異法發展出衡量消費者對產品涉入量表，稱為個人涉入量表(Personal Involvement. Inventory；PII)，包含個人因素,產品...
- 5Measuring the Involvement Construct - jstor
`-Judith Lynne Zaichkowsky is Assistant Professor of Marketing,. Faculty of Business Administrati...
