消費者涉入
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- 1The Zaichkowsky Personal Involvement Inventory
Their 20 item scale (1985) taps four facets of involvement: perceived importance, decision risk (...
- 2Measuring the Involvement Construct - jstor
`-Judith Lynne Zaichkowsky is Assistant Professor of Marketing,. Faculty of Business Administrati...
- 3影響消費者對咖啡連鎖店涉入程度之前因及結果實證研究
Zaichkowsky(1985)曾將有關消費者涉入的研究,做有系統的整理,而完成一涉入. 建構。其認為涉入的前因變數可歸納為三個因素,即個人因素、目標或刺激因素、及情境 ...
- 4Airiti Library華藝線上圖書館
研究以問卷調查方式進行,利用Zaichkowsky的個人涉入量表(Personal Involvement Inventory, PII)衡量線上競標者的涉入感, ... 連結:; Zaichk...
- 5Measuring the Involvement Construct. - Simon Fraser University
Zaichkowsky, Judith Lynne (1985), "Familiarity: Product. Use, Involvement or Expertise?" in Advan...