服務業創新策略之決定性因素分析__臺灣博碩士論文知識加值系統

本研究探討服務業創新策略之決定性因素，採用國科會企劃處2007「台灣地區第二次產業創新活動調查」，以服務業廠商為例，利用不同的計量估計模式，從企業技術能力、合作 ... 資料載入處理中... 跳到主要內容 臺灣博碩士論文加值系統 ::: 網站導覽| 首頁| 關於本站| 聯絡我們| 國圖首頁| 常見問題| 操作說明 English |FB專頁 |Mobile 免費會員 登入| 註冊 功能切換導覽列 (165.22.59.181)您好！臺灣時間：2022/10/1903:37 字體大小：       ::: 詳目顯示 recordfocus 第1筆/ 共1筆  /1頁 論文基本資料 摘要 外文摘要 目次 參考文獻 紙本論文 QRCode 本論文永久網址: 複製永久網址Twitter研究生:洪文常研究生(外文):Hong,Wongchang論文名稱:服務業創新策略之決定性因素分析論文名稱(外文):TheDeterminantsofInnovationStrategyinServiceIndustry指導教授:許菁君指導教授(外文):Hsu,Chingchun口試委員:陳志成、王光賢口試委員(外文):Chien,Jhihcheng、Wang,Guangsian口試日期:2012-06-01學位類別:碩士校院名稱:國立宜蘭大學系所名稱:應用經濟與管理學系經營管理碩士班學門:商業及管理學門學類:企業管理學類論文種類:學術論文論文出版年:2012畢業學年度:100語文別:中文論文頁數:116外文關鍵詞:服務業、行銷創新、組織創新、服務創新、製程創新相關次數: 被引用:1點閱:913評分:下載:0書目收藏:0 企業創新是國家發展的原動力，服務業更是根留台灣的重要支柱產業，如何藉由科技進步激發服務業進行創新思維與創新精進，以滿足市場上對於生活服務的需求與重視，是各國政府莫不餘力推動的產業升級目標。

根據奧斯陸手冊研究指出，服務業創新特性與製造業創新模式截然不同，服務業涵蓋的經濟活動非常多元，凡提供顧客具有加值效用的有形產品、無形服務、或氛圍與情境均屬之，據此服務業創新的策略亦可擴展為行銷創新模式、組織創新模式、服務創新模式與製程創新模式。

本研究探討服務業創新策略之決定性因素，採用國科會企劃處2007「台灣地區第二次產業創新活動調查」，以服務業廠商為例，利用不同的計量估計模式，從企業技術能力、合作網絡、組織型態、與企業特性等四大構面剖析，分析服務業在各類型的創新策略下之影響因素。

實證結果顯示擁有內部研發活動、企業內部資訊合作、產業外部資訊合作等因素均有利於服務業各類型創新策略，然建立自有品牌模式僅有利行銷創新策略，至於加強員工培訓方案則有利組織創新、服務創新與製程創新，最後發現內銷導向的服務業廠商較傾向採取行銷創新模式與服務創新模式。

Enterprisesinnovationisessentialtonationaltechnologydevelopment,andserviceindustryisalsoimportanttotheeconomicofTaiwan.ByscientificandtechnologicalprogresstoimprovetheinnovationcapacityanddevelopmentintheserviceindustryisalwaystheimportantgoalinGovernment.AccordingtoOSLOManual,theinnovativemodelsintheserviceandmanufacturingindustryaredifferent.Serviceindustryincludesdiversityeconomicactivities,suchasvalue-addedtangibleproductsandintangibleservice,likeatmosphereandsituation.Itmeansthatinnovationstrategycanbeextendedtomarketinginnovation,organizationinnovation,serviceinnovationandprocessinnovation.Thispaperaimstoexplorethedeterminantsofinnovationstrategyinserviceindustry,thedatausedfrom2007Taiwantechnologicalinnovationsurvey.Ourempiricalanalysisreliesondifferenceeconometricmodel.TheempiricalresultsshowthatinternalR&D,enterprisesinternalinformationcooperationandexternalinformationfactorsareconductivetovarioustypesoftheinnovationstrategyinserviceindustry,andthenestablishtheirownbrandisonlybeneficialtomarketinginnovationstrategy.Trainingisbeneficialtoorganization,serviceandprocessinnovation.Finally,domesticservicefirmsaremorelikelytoadoptmarketingandserviceinnovationstrategies. 摘要IAbstractII目錄i表目錄iii圖目錄iv第壹章　緒論1第一節　研究背景與動機1第二節　研究目的5第三節　研究流程7第貳章　文獻探討與假說9第一節　創新能力9第二節　服務業之創新能力16第三節　服務業創新策略類型25第四節　創新之決定因素34第參章　研究方法45第一節　資料來源45第二節　變數選取與說明51第三節　實證模型63第肆章　實證結果69第一節　敘述性分析69第二節　Probit模型實證分析73第三節　BivariateProbit模型實證分析85第四節　MultivariateProbit模型實證分析90第五節　OrderedProbit模型實證分析97第伍章　結論與建議100第一節　結論100第二節　管理與政策意涵103第三節　研究限制105參考文獻107中文部份107英文部份108 中文部分1.行政院主計處(2012)，《國民經濟動向統計季報》。

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