Marketing management : analysis, planning, implementation ...

Marketing management : analysis, planning, implementation, and control. Author: Philip Kotler. Publisher: Upper Saddle River, NJ : Prentice Hall, ©1997. Series ... Marketingmanagement:analysis,planning,implementation,andcontrol(Book,1997)[WorldCat.org] Home WorldCatHome AboutWorldCat Help Search SearchforLibraryItems SearchforLists SearchforContacts SearchforaLibrary Createlists,bibliographiesandreviews: or SearchWorldCat Finditemsinlibrariesnearyou AdvancedSearch FindaLibrary Yourlisthasreachedthemaximumnumberofitems.Pleasecreateanewlistwithanewname;movesomeitemstoaneworexistinglist;ordeletesomeitems. Yourrequesttosendthisitemhasbeencompleted. Cite/Export Cite/Export Copyacitation APA(6thed.) Chicago(Author-Date,15thed.) Harvard(18thed.) MLA(7thed.) Turabian(6thed.) 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E-mailMessage: Ithoughtyoumightbeinterestedinthisitemat http://www.worldcat.org/oclc/34243516 Title:Marketingmanagement:analysis,planning,implementation,andcontrol Author:PhilipKotler Publisher:UpperSaddleRiver,NJ:PrenticeHall,©1997. ISBN/ISSN:0132435101978013243510901326136389780132613637 OCLC:34243516 Pleaseverifythatyouarenotarobot. Cancel Share Permalink Permalink CopythisURLtolinktothispage: Addareview Wouldyoualsoliketosubmitareviewforthisitem?   Cancel Yourlisthasreachedthemaximumnumberofitems.Pleasecreateanewlistwithanewname;movesomeitemstoaneworexistinglist;ordeletesomeitems. Youalreadyrecentlyratedthisitem. Yourratinghasbeenrecorded Writeareview Ratethisitem: 1 2 3 4 5 Previewthisitem Previewthisitem Checking... Marketingmanagement:analysis,planning,implementation,andcontrol Author: PhilipKotler Publisher: UpperSaddleRiver,NJ:PrenticeHall,©1997. Series: PrenticeHallinternationalseriesinmarketing. Edition/Format:  Printbook:English:9thedViewalleditionsandformats Summary: Focusesonthemajordcisionsthatmarketingmanagersandtopmanagementintheireffortstoharmonizetheorganization'sobjectives,capabilities,andresourceswithmarketplaceneedsandopportunities. Rating: (notyetrated) 0withreviews-Bethefirst. Subjects Marketing--Management. Marketing. Strategischmanagement. Viewallsubjects Morelikethis SimilarItems AddlibrarytoFavorites Pleasechoosewhetherornotyouwantotheruserstobeabletoseeonyourprofilethatthislibraryisafavoriteofyours. Allowthisfavoritelibrarytobeseenbyothers Keepthisfavoritelibraryprivate Save    Cancel Findacopyinthelibrary Findinglibrariesthatholdthisitem... Details DocumentType: Book AllAuthors/Contributors: PhilipKotler Findmoreinformationabout: PhilipKotler ISBN: 0132435101978013243510901326136389780132613637 OCLCNumber: 34243516 Description: 1volume(variouspagings):illustrations(chieflycolor),maps;27cm Contents: 1.AssessingMarketing'sCriticalRoleinOrganizationalPerformance-- 2.BuildingCustomerSatisfactionThroughQuality,Service,andValue-- 3.WinningMarketsThroughMarket-OrientedStrategicPlanning-- 4.ManagingMarketingInformationandMeasuringMarketDemand-- 5.ScanningtheMarketingEnvironment-- 6.AnalyzingConsumerMarketsandBuyingBehavior-- 7.AnalyzingBusinessMarketsandBusinessBuyingBehavior-- 8.AnalyzingIndustriesandCompetitors-- 9.IdentifyingMarketSegmentsandSelectingTargetMarkets-- 10.DifferentiatingandPositioningtheMarketOffering-- 11.DevelopingNewProducts-- 12.ManagingLife-CycleStrategies-- 13.DesigningMarketingStrategiesforMarketLeaders,Challengers,Followers,andNichers-- 14.DesigningandManagingGlobalMarketingStrategies-- 15.ManagingProductLines,Brands,andPackaging-- 16.ManagingServiceBusinessesandProductSupportServices-- 17.DesigningPricingStrategiesandPrograms. SeriesTitle: PrenticeHallinternationalseriesinmarketing. Responsibility: PhilipKotler. Abstract: Ananalysisoftrendsanddevelopmentsinglobalmarketingmanagement.Emphasisisplacedonmanagingbusinessprocessesandcorecompetencies,notjustdepartmentalfunctions.Thebookincludesasectiononbranddevelopmentasoneofthekeystosuccessfulmarketing.  Readmore... Reviews User-contributedreviews Addareviewandshareyourthoughtswithotherreaders. Bethefirst. Addareviewandshareyourthoughtswithotherreaders. Bethefirst. Tags Addtags for "Marketingmanagement:analysis,planning,implementation,andcontrol". Bethefirst. SimilarItems RelatedSubjects:(5) Marketing--Management. Marketing. Strategischmanagement. Mercadologia. Marketing--Gestion. Confirmthisrequest Youmayhavealreadyrequestedthisitem.PleaseselectOkifyouwouldliketoproceedwiththisrequestanyway. 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