Marketing Management: Analysis, Planning, Implementation ...

Marketing Management: Analysis, Planning, Implementation, and Control. Front Cover. Philip Kotler. Prentice Hall, 1997 - Business & Economics - 789 pages. SearchImagesMapsPlayYouTubeNewsGmailDriveMore»SigninBooksMylibraryHelpAdvancedBookSearchGetprintbookNoeBookavailableAmazon.comMPHPopularFindinalibraryAllsellers »ShopforBooksonGooglePlayBrowsetheworld'slargesteBookstoreandstartreadingtodayontheweb,tablet,phone,orereader.GotoGooglePlayNow»MarketingManagement:Analysis,Planning,Implementation,andControlPhilipKotlerPrenticeHall,1997-Business&Economics-789pages0ReviewsThisbook,worldwidebestseller,highlightsthemostrecenttrendsanddevelopmentsinglobalmarketing.Itemphasizestheimportanceofteamworkbetweenmarketingandalltheotherfunctionsofthebusiness;introducesnewperspectivesinsuccessfulstrategicmarketplanning;andpresentsadditionalcompanyexamplesofcreative,market-focused,andcustomer-drivenaction.Theauthorunderscorestheimportanceofcomputers,telecommunications,andothernewtechnologiesinimprovingmarketingplanningandperformance.Aspecialfocusonthe21stCenturyacknowledgestheacceleratingpaceofchangeinthemarketplace,andillustrateswhatleadingcompaniesaredoingtomeetthechallengesofthenewenvironmentandthenewmillennium.Whatpeoplearesaying - WriteareviewWehaven'tfoundanyreviewsintheusualplaces.BibliographicinformationTitleMarketingManagement:Analysis,Planning,Implementation,andControlInternationalSeriesinMarketingMarketingManagementPrenticeHallinternationalseriesinmarketingAuthorPhilipKotlerEdition9,illustratedPublisherPrenticeHall,1997ISBN0132435101,9780132435109Length789pagesSubjectsBusiness&Economics › Marketing › GeneralBusiness&Economics/ManagementBusiness&Economics/Marketing/General&nbsp&nbspExportCitationBiBTeX EndNote RefManAboutGoogleBooks-PrivacyPolicy-Terms of Service-InformationforPublishers-Reportanissue-Help-Google Home