Marketing Management: Analysis, Planning, Implementation ...
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Marketing Management: Analysis, Planning, Implementation, and Control. Front Cover. Philip Kotler. Prentice Hall, 1997 - Business & Economics - 789 pages. SearchImagesMapsPlayYouTubeNewsGmailDriveMore»SigninBooksMylibraryHelpAdvancedBookSearchGetprintbookNoeBookavailableAmazon.comMPHPopularFindinalibraryAllsellers »ShopforBooksonGooglePlayBrowsetheworld'slargesteBookstoreandstartreadingtodayontheweb,tablet,phone,orereader.GotoGooglePlayNow»MarketingManagement:Analysis,Planning,Implementation,andControlPhilipKotlerPrenticeHall,1997-Business&Economics-789pages0ReviewsThisbook,worldwidebestseller,highlightsthemostrecenttrendsanddevelopmentsinglobalmarketing.Itemphasizestheimportanceofteamworkbetweenmarketingandalltheotherfunctionsofthebusiness;introducesnewperspectivesinsuccessfulstrategicmarketplanning;andpresentsadditionalcompanyexamplesofcreative,market-focused,andcustomer-drivenaction.Theauthorunderscorestheimportanceofcomputers,telecommunications,andothernewtechnologiesinimprovingmarketingplanningandperformance.Aspecialfocusonthe21stCenturyacknowledgestheacceleratingpaceofchangeinthemarketplace,andillustrateswhatleadingcompaniesaredoingtomeetthechallengesofthenewenvironmentandthenewmillennium.Whatpeoplearesaying - WriteareviewWehaven'tfoundanyreviewsintheusualplaces.BibliographicinformationTitleMarketingManagement:Analysis,Planning,Implementation,andControlInternationalSeriesinMarketingMarketingManagementPrenticeHallinternationalseriesinmarketingAuthorPhilipKotlerEdition9,illustratedPublisherPrenticeHall,1997ISBN0132435101,9780132435109Length789pagesSubjectsBusiness&Economics › Marketing › GeneralBusiness&Economics/ManagementBusiness&Economics/Marketing/General  ExportCitationBiBTeX EndNote RefManAboutGoogleBooks-PrivacyPolicy-Terms of Service-InformationforPublishers-Reportanissue-Help-Google Home
延伸文章資訊
- 1Kotler, P. (1997) Marketing Management Analysis, Planning ...
Kotler, P. (1997) Marketing Management Analysis, Planning, Implementation, and Control. 9th Editi...
- 2Airiti Library華藝線上圖書館
行銷管理學（第三版）（Kotler, P., 1997, Marketing management）。台北：東華。 連結：; 林明昌（2002）。市場導向與行銷策略配合對行銷績效影響之研究－以台...
- 3體驗行銷、知覺價值、信任、承諾、滿意度與顧客維繫之關係探討
兩個構面來衡量之，分別為情感承諾和算計承諾。 （三）、滿意度. Kotler (1997)指出，消費者的滿意度是來自於產品購買前的預期與期望，與實際購後.
- 4Marketing management : analysis, planning, implementation ...
Marketing management : analysis, planning, implementation, and control. Author: Philip Kotler. Pu...
- 5影響再購意願因素之探討
Kotler (1997) 則指出顧客滿意. 度是購買前期望及購買後對產品品質的一種評價。 目前顧客滿意度已普遍被視為企業核心競爭力的指標，相關研究簡述如下：闕山晴於2002年 ...
