UNICEF and BTS celebrate success of 'groundbreaking' LOVE ...

In that time, BTS raised US$3.6 million for UNICEF's work to end violence; addressed heads of state and world leaders at the annual United ... Skiptomaincontent SearchUNICEF Fulltextsearch Max Pressrelease UNICEFandBTScelebratesuccessof‘groundbreaking’LOVEMYSELFcampaign Globalcampaigntohelpendviolenceandneglectandpromoteself-esteemworldwidegenerates5milliontweetsandover50millionengagements,UNICEFsaysinanewreportonmentalhealth 05October2021 UNICEF/UN0531087/Haro BTSmarkthegroundbreakingsuccessoftheLOVEMYSELFcampaign,reachingalmosteverycountryintheworldwithpositivemessagesofself-loveandself-care. Availablein:EnglishFrançaisEspañolالعربية SEOUL/NEWYORK,6October2021–UNICEF,recordlabelBIGHITMUSIC,andthe21stcenturypopiconsBTSaremarkingthegroundbreakingsuccessoftheLOVEMYSELFcampaignthisweek,withthecampaignreachingalmosteverycountryintheworldwithpositivemessagesofself-loveandself-care. Since2017,LOVEMYSELFhasgeneratedalmostfivemilliontweetsandmorethan50millionengagements,suchaslikes,retweets,repliesandcomments,accordingtoanewanalysis*inUNICEF’sflagshipreport,TheStateoftheWorld’sChildren2021,launchedyesterday. “WestartedLOVEMYSELFasawaytoreachyoungpeopleandhelpimprovetheirlivesandrights,”saidBTS.“Duringtheprocess,wealsostroveto“LOVEMYSELF”ourselves,andweasateamandasindividualsgrewaswell.Wehopethatmanypeoplefelthowthelovereceivedfromotherscanbecomethepowerthatallowsthemtolovethemselves.” TheSouthKoreanband–whichboasts39millionTwitterfollowers–anditsrecordlabel,BIGHITMUSIC,joinedforceswithUNICEFinautumn2017withacollectivegoaltohelpendviolence,abuseandbullying,andtopromoteself-esteemandwell-beingamongchildrenandyoungpeopleglobally. Inthattime,BTSraisedUS$3.6millionforUNICEF’sworktoendviolence;addressedheadsofstateandworldleadersattheannualUnitedNationsGeneralAssemblymeetinginNewYork,andreleasedanexclusivemusicvideotosupportUNICEF’scampaigntoencourageloveandkindness.Dedicatedboothsattheirconcertvenuesworldwidehavealsoprovidedinformationonhowindividualscanprotectthemselvesandeachotherfromviolenceandbullying. Morerecently,BTS’personalreflectionshavehelpedchildrenandyoungpeoplewhohavefeltisolated,disconnectedandfrustrated,astheirroutines,education,andrecreationcontinuetobedisruptedbyCOVID-19.  “Whenitcomestopromotingself-esteemandimprovingmentalwell-being,oneofthemostimportantthingsyoucandoisjusttostarttheconversation.ThegroundbreakingwayinwhichBTShashelpedsparkapositivemessagewithitsARMYissimplyunmatchedandincrediblyinvaluable,”saidUNICEFExecutiveDirectorHenriettaFore.“Wearethankfulforalltheworkthebandhasdonetoleadthisimportantinitiative,andforalloftheirsupportforUNICEFinthelastfouryears.” Earlierthisyear,BTSandBIGHITMUSICrenewedtheircommitmenttotheLOVEMYSELFcampaign,pledgingoverUS$1milliontoUNICEF,aswellasproceedsfromthesaleofLOVEMYSELFmerchandise,andaportionoftheLOVEYOURSELFalbumsales. “WehopethattheLOVEMYSELFmessagecancontinuetoservetoinvigorateeveryone’slives,”BTSadded.“Wewillbehonoredifallsevenofuscancontinuethiscampaigntoreturntheamazinglovethatwehavereceived,andgivepeoplethestrengthtocomeclosertoLOVEMYSELF.Wehopetokeepdoingwhatwearedoingandvoicewhatwearevoicing,sowecanhelppeoplefindhappinessandlove.” ### NotestoEditors *SocialmediaanalysisinthereportwasconductedbyTwitter(5milliontweets);source:InternalTwitterData.2017-2021.DataretrievedSept/2021.GLOBAL;andTalkwalker(50millionengagements). TheStateoftheWorld'sChildrenisUNICEF’sflagshipreportandthemostcomprehensiveanalysisofglobaltrendsaffectingchildren.TheStateoftheWorld’sChildren2021;OnMyMind:promoting,protectingandcaringforchildren’smentalhealthexaminesthementalhealthofchildren,adolescentsandcaregiversinthe21stcentury. Mediacontacts HelenWylie UNICEFNewYork Tel:+19172442215 Email:[email protected] Multimediacontent UNICEFExecutiveDirectorHenriettaH.ForewithmembersofBTS,UNHQ Additionalresourcesformedia  DownloadTheStateoftheWorld'sChildrenreport AboutUNICEF UNICEFworksinsomeoftheworld’stoughestplaces,toreachtheworld’smostdisadvantagedchildren.Acrossmorethan190countriesandterritories,weworkforeverychild,everywhere,tobuildabetterworldforeveryone. FollowUNICEFonTwitter, Facebook,InstagramandYouTube AboutBTS BTS,anacronymofBangtanSonyeondanor“BeyondtheScene,”isaSouthKoreanboybandthathasbeencapturingtheheartsofmillionsoffansgloballysincetheirdebutinJune2013.ThemembersofBTSareRM,Jin,SUGA,j-hope,Jimin,V,andJungKook.Gainingrecognitionfortheirauthenticandself-producedmusic,top-notchperformances,andthewaytheyinteractwiththeirfans,thebandhasestablishedthemselvesasglobalsuperstarsbreakingcountlessworldrecords.WhileimpartingapositiveinfluencethroughactivitiessuchastheLOVEMYSELFcampaignandtheUN‘SpeakYourself’speech,BTShasmobilizedmillionsoffansacrosstheworld(namedARMY),toppedprominentmusiccharts,performedmultiplesold-outstadiumshowsacrosstheworldandhasbeennamedTIME’sEntertaineroftheYearin2020.TheyhavebeennominatedforBestPopDuo/GroupPerformanceforthe63rdGrammyAwardsandrecognizedwithnumerousprestigiousawardsliketheBillboardMusicAwards,AmericanMusicAwardsandMTVVideoMusicAwards.   Relatedtopics Mentalhealth Global Moretoexplore Remarks 03June2022 UNICEFExecutiveDirectorCatherineRussell'sremarksattheWorldDayAgainstChildLabourHigh-LevelSideEvent Readnow Article Managingmenstruationwithdignity Howadvocacyinschoolshelpdestigmatizemenstruation Readthestory PhotoEssay Menstruationshouldn'tgetinthewayofagirl'seducation InSenegal,UNICEFisexploringnewandcreativewaystolocallyproducemenstrualsupplykits,sogirlswon'tmissoutonlearning Seethestory PhotoEssay Stoppingoneofthebiggestthreatstochildsurvival HowUNICEFisworkingtoendseverewasting Seethestory