BTS and ARMY Raised an Astonishing Amount For the 'Love ...

K-pop supergroup BTS teamed up with UNICEF for the 'Love Myself' campaign to combat violence against children and raised a huge amount. Advertisement Home/Celebrity/ BTSandARMYRaisedanAstonishingAmountForthe‘LoveMyself’CampaignAgainstViolenceWithUNICEF KatieRook instagram Instagram MoreArticles:Celebrity Publishedon October6,2021 It’shardtodenythatK-popsupergroupBTShasalotofinfluencewiththeirhumongousinternationalARMYfanbase.Andit’sgreattoknowthey’reusingthatplatformtospreadsomepositivityaroundtheworld. Overfouryears,thegroup’sinitiativewiththeUnitedNationsChildren’sFund(UNICEF)raisedamegaimpressiveamountofmoney.Furthermore,the“LoveMyself”campaigngarneredmassivesocialmediaattentionandbroughtmuchneededawarenesstotheirmessage. Whatisthemeaningbehindthepartnership,whatdidBTSdotomakeitsuccessful,andhowmuchmoneydidtheinitiativeraisesofar? BTS|NBC/NBCUPhotoBank/GettyImages UNICEFandBTSpromoteendingviolencethroughlove:‘Lovemyself,sharelove’ In2017,BTSanditslabelBigHitMusicpartneredwiththeKoreanCommitteeforUNICEF.Thegroupmembers“expressedtheirwillingnesstobecomethefirstartistsinKoreatoraisefundsaspartofasocialfundforglobalcampaigns.” Themessagetheywantedtosharewasoneofself-love,aswellasgivinglovetoothers.Theyalsowantedto“donateaportionoftheirincomefromalbumsalesand100%ofallprofitsfromthesaleofgoodstonumeroussocialprograms—inclusiveofviolencepreventionagainstchildrenandteensaswellassupportprogramsforthevictimsofviolence.” Accordingtothecampaign’swebsite,theintentionofthepartnershipwasto“tolendahelpinghandtochildrenandteensexposedtoviolence”globally.Thename“LoveMyself”isapparentlyashortenedversionoftheirideaofthetruemeaningoflove:“lovemyself,sharelove.” It’sreallynowonderfansadorethem!Buthowactivewasthegroupinthecampaign? UNICEF:‘BTShashelpedsparkapositivemessagewithitsARMY’ ThemembersofBTShavebeenveryactiveinraisingawarenessforthecampaignindividuallyandasagroup.Forinstance,UNICEFwaswelcomedtosetupboothsatconcertstoprovideinformationonstayingsafeandgettinghelp.ThemembersalsospokeattheU.N.headquartersonseveraldifferentoccasions. Notably,thegroupfilmedamusicvideofortheirsong“PermissiontoDance”attheheadquarters.ItwasreleasedontheU.N.’sYouTubechannel–whichhas2millionsubscribers–andreceivedmorethan27millionviews. Theinitiativewasasocialmediasuccess,generatingmillionsoftweets,likes,comments–younameit.Inastatement,UNICEF’sExecutiveDirectorsaid,“ThegroundbreakingwayinwhichBTShashelpedsparkapositivemessagewithitsARMYissimplyunmatchedandincrediblyinvaluable.” The‘LoveMyself’partnershipwillcontinue Thelesson@BTS_twtwantsyoutolearn?Toloveyourself.#BTSLoveMyselfpic.twitter.com/SgM2B471LQ—UNICEF(@UNICEF)October6,2021 AccordingtoUNICEF,“BTSandBigHitMusicrenewedtheircommitmenttothecampaign,pledgingover$1million.”Theyalsopromisedtodonate“proceedsfromthesaleof‘LoveMyself’merchandise,andaportionofthealbumsales.” “Wehopetokeepdoingwhatwearedoingandvoicewhatwearevoicing,sowecanhelppeoplefindhappinessandlove,”BTSsaidinastatement.  “Wewillbehonoredifallsevenofuscancontinuethiscampaigntoreturntheamazinglovethatwehavereceived.” There’slittledoubtthey’llhaveARMYrightbehindthemtohelpcontinuethework. RELATED:BTS:The3JDancetoMeganTheeStallion’s‘Butter’VerseWasActuallyJ-Hope’sIdea