BTS and UNICEF Raise $3.6 Million to End Violence Against ...

Since joining forces in 2017, UNICEF and BTS have used the LOVE MYSELF campaign and the group's 39 million Twitter followers to spread a message ... × Welcomeback! Signintostarttakingaction. NotaGlobalCitizenyet? SignupSigninwithFacebookSigninwithAppleorRemembermeForgottenyourpassword?× Thanksforsigningupasaglobalcitizen.Inordertocreateyouraccountweneedyoutoprovideyouremailaddress.YoucancheckoutourPrivacyPolicytoseehowwesafeguardandusetheinformationyouprovideuswith.IfyourFacebookaccountdoesnothaveanattachede-mailaddress,you'llneedtoaddthatbeforeyoucansignup. RerequestwithFacebook×Thisaccounthasbeendeactivated. Pleasecontactusatcontact@globalcitizen.orgifyouwouldliketore-activateyouraccount.  GlobalCitizenDefeatPovertyDefendthePlanetDemandEquityTakeActionRewardsPartnersStoreK-popsuperstarsandglobalhumanitariansBTScelebratedabigwinthisweekfortheirpartnershipwiththeUnitedNationsChildren’sFund(UNICEF). BTS,theirrecordlabelBIGHITMUSIC,andUNICEFannouncedonTuesdayinapressreleasethattheirLOVEMYSELFcampaignhasraised$3.6milliontopromoteself-loveandendviolenceandabuseagainstchildren.Inadditiontomonetarysupport,thegrouphasraisedawarenessthroughsocialmedia,garnering5milliontweetsand50millionengagementsforpostsfortheLOVEMYSELFcampaignsinceitlaunchedfouryearsago. “Whenitcomestopromotingself-esteemandimprovingmentalwell-being,oneofthemostimportantthingsyoucandoisjusttostarttheconversation,”UNICEFExecutiveDirectorHenriettaForesaidinthepressrelease.“ThegroundbreakingwayinwhichBTShashelpedsparkapositivemessagewithitsARMYissimplyunmatchedandincrediblyinvaluable.” Sincejoiningforcesin2017,UNICEFandBTShaveusedtheLOVEMYSELFcampaignandthegroup’s39millionTwitterfollowerstospreadamessageofloveandcompassion,aswellashighlightpreventivemeasurestokeepchildrensafe. Takingtheglobalstagein2018,theseven-memberboybandstoodatthepodiumattheUNtodeliveraspeechonidentityandself-love. “AfterreleasingourLoveYourselfalbumsandlaunchingtheLOVEMYSELFcampaign,westartedtohearremarkablestoriesfromourfansallovertheworld,howourmessagehelpedthemovercometheirhardshipsinlifeandstartlovingthemselves,”saidBTSleaderRM,surroundedbyfellowmembersJimin,V,J-Hope,Jin,Suga,andJungkook.“Thosestoriesconstantlyremindusofourresponsibility.”From2018to2019,BTSusedtheir“LoveYourself”worldtourtogenerateawarenessanddedicatedboothsattheirconcertstoprovideinformationonhowtostopbullying. DuringtheheightoftheCOVID-19pandemicin2020,thegroupreturnedtotheUNtodeliveradigitalmessageontheimportanceofunityandstrengththroughtryingtimes.“Thinkingaboutthefutureandtryinghardareallimportant—butcherishingyourself,encouragingyourself,andkeepingyourselfhappyisthemostimportant,”saidJin.“Inaworldofuncertainty,wemustcherishtheimportanceof‘me,’‘you,’and‘us.’That’sthemessageofLOVEMYSELFwetalkedaboutforthreeyears.” Continuingtheirsupportforthecampaignin2021,BTSandtheirrecordlabelpledgedproceedsfromLOVEMYSELFmerchandise,aportionofLoveYourselfrecordsales,andanadditional$1milliontoUNICEF. SouthKoreahasthehighestsuicideratepercapitaoftheOrganizationforEconomicCooperationandDevelopment(OECD)memberstates.AccordingtoaStatistasurvey,one-thirdofparticipantsreportedmentalhealthissues,includingdepressionandsocialanxiety.Thecountry’sabnormallyhighsuiciderateisoftenattributedtohigh-pressureworkandeducationsituationsandrampantbullyinginSouthKoreanschools.In2016,suicidewasattributedastheleadingcauseofdeathforSouthKoreansaged15to24.  Thecountryreachedapointofreckoningin2021whenanumberofcelebrities,athletes,andK-popstarswereaccusedofbullyingandabuse. TheUnitedNationsEducational,Scientific,andCulturalOrganization(UNESCO)foundin2019thatin144countriesaroundtheworld,32%ofstudentshavebeenbulliedorexperiencedphysicalviolenceatschoolatleastonceamonth.UNESCOandUNICEFhavebeenworkingtoendviolenceinschoolsthroughpoliciesandcommitmentsthatcreatesaferlearningenvironments. 여러분들의따뜻한한마디로LOVEMYSELF캠페인에동참해주세요💜 LOVEMYSELF기부스티커수익금전액은#방탄소년단LOVEMYSELF캠페인기금으로기부됩니다. 👉https://t.co/SEpgYSYMYq#BTSLoveMyself#ENDviolence#LoveMyself#UNICEFpic.twitter.com/dzrY22sfG8 —LOVEMYSELF(@bts_love_myself)August11,2021ThroughtheirworkwithUNICEFandtheLOVEMYSELFproject,BTShopetospreadparticipationintheir#ENDviolencecampaignandsharepositivityandlovethroughmusic. “WehopethattheLOVEMYSELFmessagecancontinuetoserve[and]invigorateeveryone’slives,”saidBTSinastatement.“Wewillbehonoredifallsevenofuscancontinuethiscampaigntoreturntheamazinglovethatwehavereceived,andgivepeoplethestrengthtocomeclosertoLOVEMYSELF.Wehopetokeepdoingwhatwearedoingandvoicewhatwearevoicing,sowecanhelppeoplefindhappinessandlove.”ViewthispostonInstagramApostsharedbyGlobalCitizen(@glblctzn)ThepastmonthhasbeenbigforBTS—fromtoppingtheBillboardchartsatNo.1withtheirlatestsingle“MyUniverse”featuringColdplayanddeliveringaspeechattheUNasspecialpresidentialenvoys,tojoiningGlobalCitizenLiveinthecampaigntodefendtheplanetanddefeatpoverty. TheK-popbandperformed“PermissiontoDance”fromSeoulinSeptemberaspartofGlobalCitizenLive’sopeningceremony,andsupportedthecampaigntowardmobilizing$1.1billion,157milliontrees,andover60millionCOVID-19vaccinesthankstopartnershipsbetweengovernment,philanthropy,non-governmentalorganizations,andtheprivatesector. Ifyouwanttotalktosomeoneorareexperiencingsuicidalthoughts,texttheCrisisTextLineat741-741orcalltheNationalSuicidePreventionLifelineat1-800-273-8255.Youcanfindinternationalresourceshere.TopicsUnitedNationsSouthKoreaUNICEFViolenceAgainstChildrenGlobalCitizenLiveBullyingK-PopBTSGlobalCitizenLifeGlobalCitizenLifeDefeatPovertyBTSandUNICEFRaise$3.6MilliontoEndViolenceAgainstChildren Oct.6,2021 By KateNakamura English(en) Deutsch(de) français(fr) español(es)