key account manager中文
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延伸文章資訊
- 1關鍵客戶管理(KAM)的一些思路 - 每日頭條
每個企業對關鍵客戶管理(KAM)都有不同的定義。 一般而言,此術語指的是公司管理和發展其最重要客戶所採取的戰略方法,但每家公司如何確定誰 ...
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關鍵客戶的辨別可透客戶分級管理,意即根據客戶對企業的重要性指標多維度進行衡量、檢視與評估,並按照企業未來營運發展策略給予權重比,最終將客戶依評估結果落在其 ...
- 3EMBA雜誌257期 我該如何有效管理、維護關鍵客戶
要定義關鍵客戶,最簡單的方法是運用八○/二○原則,也就是說,企業一定可找出二○%的關鍵客戶,他們對公司貢獻了八○%的營收。但這種區分只是第一步,企業接下來要運用 ...
- 4【業績達標必備法】關鍵客戶管理術|Accupass 活動通
【業績達標必備法】關鍵客戶管理術. 根據義大利經濟學者帕列托的80/20法則︰企業約有80%的利潤來自20%的關鍵客戶;然而開發新客戶的成本跟維持現有客戶的成本為7:1, ...
- 5大型客戶管理(Key Account Management)|從營運落實
如何維繫好大型客戶關係?如何讓企業持續業績成長?天地人學堂「大型客戶管理(Key Account Management)|從營運落實、數據分析到關鍵成功要素」課程,將帶領學員透過 ...