‪Judith Lynne Zaichkowsky‬ - ‪Google Scholar‬

The personal involvement inventory: Reduction, revision, and application to advertising. JL Zaichkowsky. Journal of advertising 23 (4), 59-70, 1994. Loading...Thesystemcan'tperformtheoperationnow.Tryagainlater.CitationsperyearDuplicatecitationsThefollowingarticlesaremergedinScholar.Theircombinedcitationsarecountedonlyforthefirstarticle.MergedcitationsThis"Citedby"countincludescitationstothefollowingarticlesinScholar.Theonesmarked*maybedifferentfromthearticleintheprofile.Addco-authorsCo-authorsFollowthisauthorNewarticlesbythisauthorNewcitationstothisauthorNewarticlesrelatedtothisauthor'sresearchEmailaddressforupdatesDoneMyprofileMylibraryMetricsAlertsSettingsSigninSigninGetmyownprofileCitedbyViewallAllSince2017Citations191086411h-index3422i10-index4433013006503259751989199019911992199319941995199619971998199920002001200220032004200520062007200820092010201120122013201420152016201720182019202020212022607054751261041021131251401581592422202762973984795156036338018291009105311341214126212491278128212491114237FollowJudithLynneZaichkowskySimonFraserUniversityVerifiedemailatsfu.ca-HomepagemarketingArticlesCitedbyTitleSortSortbycitationsSortbyyearSortbytitleCitedbyCitedbyYearMeasuringtheinvolvementconstructJLZaichkowskyJournalofconsumerresearch12(3),341-352,198593701985Thepersonalinvolvementinventory:Reduction,revision,andapplicationtoadvertisingJLZaichkowskyJournalofadvertising23(4),59-70,199425011994ConceptualizinginvolvementJLZaichkowskyJournalofadvertising15(2),4-34,198613961986Docounterfeitsdevaluetheownershipofluxurybrands?ANia,JLZaichkowskyJournalofproduct&brandmanagement,200010392000Consumerbehavior:Buying,having,andbeingMRSolomon,DWDahl,KWhite,JLZaichkowsky,RPolegatoPearson,20146112014Aestheticpackagedesign:Abehavioral,neural,andpsychologicalinvestigationMReimann,JZaichkowsky,CNeuhaus,TBender,BWeberJournalofconsumerpsychology20(4),431-441,20105122010Brandimitation:dotheChinesehavedifferentviews?KKYLai,JLZaichkowskyAsiapacificjournalofmanagement16(2),179-192,19993291999TheemotionalaffectofproductinvolvementJLZaichkowskyACRNorthAmericanAdvances,19872801987Howwerelatetobrands:Psychologicalandneurophysiologicalinsightsintoconsumer–brandrelationshipsMReimann,RCastaño,JZaichkowsky,ABecharaJournalofConsumerPsychology22(1),128-142,20122662012Brandimitationanditseffectsoninnovation,competition,andbrandequityRWilke,JLZaichkowskyBusinessHorizons42(6),9-9,19992411999Familiarity:productuse,involvementorexpertise?JLZaichkowskyACRNorthAmericanAdvances,19852261985Functionalmagneticresonanceimaginginconsumerresearch:AreviewandapplicationMReimann,OSchilke,BWeber,CNeuhaus,JZaichkowskyPsychology&Marketing28(6),608-637,20111852011Consumerbehavior:Buying,having,andbeing(Vol.10)MRSolomon,DWDahl,KWhite,JLZaichkowsky,RPolegatoEngelwoodCliffs:PrenticeHall,20141672014Attitudesandtradingbehaviorofstockmarketinvestors:AsegmentationapproachRWood,JLZaichkowskyTheJournalofBehavioralFinance5(3),170-179,20041652004InvolvementandthepricecueJLZaichkowskyACRNorthAmericanAdvances,19881471988AgloballookatconsumerinvolvementanduseofproductsJLZaichkowsky,JHSoodInternationalMarketingReview,19891411989StrategiesfordistinctivebrandsJLZaichkowskyJournalofBrandManagement17(8),548-560,20101292010Culturalapproachestonegotiations:understandingtheJapaneseBMHawrysh,JLZaichkowskyInternationalMarketingReview,19901141990ThepsychologybehindtrademarkinfringementandcounterfeitingJLZaichkowskyPsychologyPress,20201112020Defendingyourbrandagainstimitation:consumerbehavior,marketingstrategies,andlegalissuesJLZaichkowskyGreenwood,1995951995Thesystemcan'tperformtheoperationnow.Tryagainlater.Articles1–20ShowmoreHelpPrivacyTerms