Dr. Judy Zaichkowsky - Simon Fraser University

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Dr. Judy Zaichkowsky is a professor of marketing in the Faculty of Business Administration, Simon Fraser University. She received her Ph.D. from UCLA in ... Dr.JudyZaichkowsky B.H.Ec.(BritishColumbia),M.Sc.(Guelph),PH.D.(UCLA) Home FullC.V. InvolvementArticles NeurosciencePaperswithMartinReimann Monograph"ThePsychologyBehindTrademarkInfringementandCounterfeiting" TheArtofMarketing&StrategiesforDistincitveBrands(pdf&pptfiles) HowtoManageyourDissertation(videowithCarolScottandHalKassarjian) judyzphdtalksaboutSasquatchCommerce Home Contactinformation: SegalPhone:778-782-8591 SegalOffice:Segal3265 SimonFraserUniversity BeedieSchoolofBusiness 500GranvilleStreet Vancouver,BC,Canada V6C1W6 EmailAddress:[email protected] Twitter:Zaichkow#Retailingberlin Dr.JudyZaichkowskyisaprofessorofmarketingintheFacultyofBusinessAdministration,SimonFraserUniversity.ShereceivedherPh.D.fromUCLAinmarketing,withminorsinpsychologyandstatistics.SheholdsaMastersdegreeinConsumerStudiesfromtheUniversityofGuelphandreceivedaCentenaryAlumniawardfromtheUniversityofGuelphin2003foroutstandingcontributionstoresearch. Dr.Zaichkowsky's1985JournalofConsumerResearchpaperontheinvolvementconstructhasbeenrecognizedasoneofthemostcitedarticlesinconsumerbehaviourandoneofthemostinfluentialarticlesinthefieldofadvertising.SheistheauthorofThePsychologyBehindTrademarkInfringementandCounterfeiting(2006). Someofhermanyarticlescanbeaccessedfromthiswebpage.

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