Product Life Cycles as Marketing Models - EconPapers - RePEc
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Product Life Cycles as Marketing Models. William E. Cox and Jr. The Journal of Business, 1967, vol. 40, 375. Date: 1967 EconPapersHome AboutEconPapers WorkingPapers JournalArticles BooksandChapters SoftwareComponents Authors JELcodes NewEconomicsPapers AdvancedSearch EconPapersFAQ ArchivemaintainersFAQ CookiesatEconPapers Formatforprinting TheRePEcblog TheRePEcplagiarismpage ProductLifeCyclesasMarketingModels WilliamE.Coxand Jr. TheJournalofBusiness,1967,vol.40,375 Date:1967 References:AddreferencesatCitEcCitations:ViewcitationsinEconPapers(33)TrackcitationsbyRSSfeed Downloads:(externallink)http://dx.doi.org/10.1086/295003(text/html) AccesstotheonlinefulltextorPDFrequiresasubscription. Relatedworks:ThisitemmaybeavailableelsewhereinEconPapers:Searchforitemswiththesametitle. Exportreference:BibTeX RIS(EndNote,ProCite,RefMan) HTML/Text Persistentlink:https://EconPapers.repec.org/RePEc:ucp:jnlbus:v:40:y:1967:p:375 DOI:10.1086/295003 AccessStatisticsforthisarticle MorearticlesinTheJournalofBusinessfromUniversityofChicagoPressBibliographicdataforseriesmaintainedbyJournalsDivision(). Share ThissiteispartofRePEc andallthedatadisplayedhereispartoftheRePEcdataset. IsyourworkmissingfromRePEc?Hereishowto contribute. Questionsorproblems?ChecktheEconPapersFAQorsendmailto. EconPapersishostedbythe ÖrebroUniversitySchoolofBusiness. Pageupdated2021-04-05 Handle:RePEc:ucp:jnlbus:v:40:y:1967:p:375
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Cox, W.E. (1967) Product Life Cycles as Marketing Models. Journal of Business, 40, 375-384.
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Cox(1967)認為消費者主觀上認. 知無法確定何種購買最能符合他可接受的目標水準,或是從事購買後,結果發現不能達. 到預期目標,消費者將可能產生知覺的風險與不利之後果 ...