Cox 1967
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- 1感知風險 - MBA智库百科
Cox(1967)繼Bauer(1960)的研究之後將感知風險的概念予以具體化的說明。他認為,感知風險理論的研究,其基本假設在於消費者的行為是目標導向的,在每一次購買時,都有一 ...
- 2Product Life Cycles as Marketing Models - EconPapers - RePEc
Product Life Cycles as Marketing Models. William E. Cox and Jr. The Journal of Business, 1967, vo...
- 3Cox, W.E. (1967) Product Life Cycles as Marketing Models ...
Cox, W.E. (1967) Product Life Cycles as Marketing Models. Journal of Business, 40, 375-384.
- 4Perceived Risk and Consumer Behavior: a Critical Review
Cox (1967a) in his initial elaboration of Bauer's conceptualization states that it is often neces...
- 5Risk handling in consumer behavior - an intensive study of ...
1967. Authors: Cox, Donald F. Published in: Risk taking and information handling in consumer beha...