Risk handling in consumer behavior - an intensive study of ...
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1967. Authors: Cox, Donald F. Published in: Risk taking and information handling in consumer behavior. - Boston : Harvard Univ.. - 1967, p. 34-81 ... //--> Togglenavigation Logout Changeaccountsettings EN DE ES FR A-ZBetaAboutEconBizNewsThesaurus(STW)ResearchSkillsHelp EN DE ES FR Myaccount Logout Changeaccountsettings Login Publications Events Yoursearchterms Search Searchoptions AllFields Title Subject Author Institution ISBN/ISSN Publishedin... Publisher OpenAccessonly Advanced Searchhistory MyEconBiz Favorites Loans Reservations Fines Youarehere: Home Riskhandlinginconsumerbeha...Moredetails Riskhandlinginconsumerbehavior-anintensivestudyoftwocases DonaldF.Cox Yearofpublication: 1967 Authors: Cox,DonaldF. Publishedin: Risktakingandinformationhandlinginconsumerbehavior.-Boston:HarvardUniv..-1967,p.34-81 Savedin: CheckGoogleScholar | Moreaccessoptions InGermanlibraries(KVK) Ineedhelp Moredetails Reporterror Typeofpublication:Article Source:ECONIS-OnlineCatalogueoftheZBW Persistentlink:https://www.econbiz.de/10002033236 Savedinfavorites Similaritemsbyperson Risktakingandinformationhandlinginconsumerbehavior Cox,DonaldF., (1967) Marketingresearchandinformationsystems Buzzell,RobertDow, (1969) Rationalvs.emotionalcommunications:anewapproach Bauer,RaymondA., (1967) More... Aserviceofthe zbw × Loading... //--> //--> //-->
延伸文章資訊
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Cox(1967)認為消費者主觀上認. 知無法確定何種購買最能符合他可接受的目標水準,或是從事購買後,結果發現不能達. 到預期目標,消費者將可能產生知覺的風險與不利之後果 ...
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本研究採用Cox(1967)& Cunningham(1967)對知覺風險的界定:「消費者於購買. 前知覺到購買後產生不利後果的『可能性』,以及當購買結果為不利時,消費者個人主觀.
- 3Perceived Risk and Consumer Behavior: a Critical Review
Cox (1967a) in his initial elaboration of Bauer's conceptualization states that it is often neces...
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Cox(1967)繼Bauer(1960)的研究之後將感知風險的概念予以具體化的說明。他認為,感知風險理論的研究,其基本假設在於消費者的行為是目標導向的,在每一次購買時,都有一 ...
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Cox(1967)延續Bauer 的研究並進一步將知覺風險觀念明確化。Cunningham(1967). 將Cox 所定義的第一個因素稱為不確定性(Uncertainty)因素,第二 ...