Map of the Month: GfK Purchasing Power, Europe 2021

According to GfK's latest purchasing power study, Europeans have an average of €15,055 per person available for spending and saving in 2021. Open YouareontheglobalGfKwebsite.Visitourlocalwebsiteformoreofferingsandinformationinyourcountry. GfKENGLISHGLOBALWEBSITE Stayonglobalwebsite Solutions Oursolutionsempowerbrandsandtheirleaderstobetheirbest Brandandmarketingperformance Salesandmarketgrowth Consumerandshopperintelligence Mediameasurement Featured gfknewron gfkconsult Customersuccessstories Industries Industries TechnologyProducts&Durables Fast-MovingConsumerGoods Automotive Retail MediaandEntertainment Featured Customersuccessstories SeehowbrandsacrossthegloberelyonGfK'sworld-classanalytics Insights Editor'schoice Howbrandscanembracepremiumizationtooutpacedeceleration TrendingTopics Marketdynamicsanddecisionmaking Whatconsumerswantandneed Theomnichannelshoppingworld Brandsintransition Thesustainabilityimperative FeaturedInspirations MarketingLeaders Theart&scienceofmarketingleadershiptoday TechnologyTrends Putyourselfastepaheadoftomorrow'stechtrendswithourlatestfindings GfKBlog TapintoGfK`sexpertiseacrossahostofverticalsandmarketplacedynamics DataPartners AboutGfK Press Contact Careers gfknewronlogin Search English Chinese Deutsch(German) English-UnitedKingdom English-UnitedStates Español(Spanish) Français(French) Italiano(Italian) Polski(Polish) Русский(Russian) 한국어(Korean) 日本語(Japanese) EN English Chinese Deutsch(German) English-UnitedKingdom English-UnitedStates Español(Spanish) Français(French) Italiano(Italian) Polski(Polish) Русский(Russian) 한국어(Korean) 日本語(Japanese) EN Solutions Solutions Oursolutionsempowerbrandsandtheirleaderstobetheirbest Brandandmarketingperformance Salesandmarketgrowth Consumerandshopperintelligence Mediameasurement Featured gfknewron gfkconsult Customersuccessstories Industries Industries Industries TechnologyProducts&Durables Fast-MovingConsumerGoods Automotive Retail MediaandEntertainment Featured Customersuccessstories SeehowbrandsacrossthegloberelyonGfK'sworld-classanalytics Insights Insights Editor'schoice Howbrandscanembracepremiumizationtooutpacedeceleration TrendingTopics Marketdynamicsanddecisionmaking Whatconsumerswantandneed Theomnichannelshoppingworld Brandsintransition Thesustainabilityimperative FeaturedInspirations MarketingLeaders Theart&scienceofmarketingleadershiptoday TechnologyTrends Putyourselfastepaheadoftomorrow'stechtrendswithourlatestfindings GfKBlog TapintoGfK`sexpertiseacrossahostofverticalsandmarketplacedynamics DataPartners AboutGfK Press Contact Careers gfknewronLogin Home/ Insights / InsightDetail Bruchsal, 15.11.2021 MapoftheMonth:GfKPurchasingPower,Europe2021 GfK'sMapoftheMonthforNovembershowstheregionaldistributionofpurchasingpowerinEuropein2021. AccordingtoGfK'slatestpurchasingpowerstudy,Europeanshaveanaverageof€15,055perpersonavailableforspendingandsavingin2021.Thismeansthatpercapitapurchasingpowerhasanominalgrowthof1.9percentin2021.However,thegapbetweenrichandpoorinthe42evaluatedcountriesissubstantial:Liechtensteintopstherankingswith€64,629perperson,whilelast-rankedUkrainehasjust€1,892perperson. Downloadthemapinhigh-resolutionJPGformat... GfKPurchasingPower2021isavailablefor42Europeancountriesatdetailedregionallevelssuchasmunicipalitiesandpostcodes,alongwithseamlesslyfittingdataoninhabitantsandhouseholdsaswellasdigitalmaps. Moreresults fromGfK’spurchasingpowerstudycanbefoundinourrecent pressrelease. Themapmaybefreelydistributedandreproducedifthefollowingattributionisincluded:"Illustration:GfK".  FurtherinsightsintoGfK'smarketdataofferingcanbefoundhere. sharethispage Insights 27.11.2018 News MobileShoppingintensifiesacrossAPAC:GfK Evolvingtechnologyhasbeentransformingtheglobalretaillandscapeandthewayconsumersareshoppinginthepastdecade.GfK’slatestFutureBuy... Readmore 10.11.2017 Webinars Ondemandwebinar:UnderstandingyourShoppersinAPAC Intoday'scompetitivelandscape, itisessentialforbrandsandretailerstounderstandtheshoppinghabits,behaviours,andpreferencesoftheir... Readmore 29.05.2017 Infographics Smartmajordomesticappliancesareconnectingwithhouseholds... Smartconnectedmajordomesticappliances(MDA)likewashingmachines,dishwashersandtumbledryersarewinningoverConnectedConsumers... Readmore ViewallInsights