Understanding the Consumer Journey Optimizes Customer ...

Understanding the Consumer Shopping Journey ... Listening to consumers provides marketing insights about their values and behavior, and mapping ... HitentertosearchorESCtoclose BlogFeatured UnderstandingtheConsumerJourneyOptimizesCustomerExperience Byiim July30,2020 August3rd,2020 NoComments Weallhavealotofquestionsaboutwhat’snextintheCOVID-19businessclimate,andunderstandingtheconsumerjourneybefore,duringandafterapurchasegivesmarketersanswerstooptimizethecustomerexperience. Mostconsumerjourneysstartonlinefromamobiledevice,andonlineandmobileconsumerresearchcanprovideactionableinsightsaboutyourorganizationalcapabilitiesandcustomerexperiencebasedonreal-timeconsumerfeedback. UnderstandingtheConsumerShoppingJourney Listeningtoconsumersprovidesmarketinginsightsabouttheirvaluesandbehavior,andmappingtheconsumerjourneycanexplainhowpeoplebehaveandinteractwithbrandsandbusinessesonlineandinbrickandmortarlocations.  Beforethepandemic,shoppingwasalreadyanomni-channelexperienceformostconsumers.Peopleusuallyresearchproductsandservicesonline,andthengotoabrickandmortarlocationtocompletethemajorityoftheirpurchases. Simple,secureonlinecheckoutfromaresponsivewebsitecanboostonlineconversionratesbecausescreentimeonmobilephonesisskyrocketing,andeCommerceisbooming. MappingtheConsumerJourneyDuringthePandemic  Theglobalpandemicabruptlydisruptedbusinessandconsumerbehavior,andseveralstudiesindicatethepandemicisacceleratingshiftsintheconsumermindsetandmarketinglandscapethatwereemergingbefore2020.   AccordingtoPsychologyToday,peoplearelikelytocontinueshoppingonlineforconvenience,andthebuy-localmovementandsocialactivismareexpectedtocontinuegainingmomentumafterthepandemic.However,behavioralexpertssayconsumerswillprobablystopsavingmoneyatrecordlevelsandwon’tstockpilefoodandhygieneproductsaftereconomicandhealthconcernsfade. What’syournextstep? Asatoprankedconsumerresearchfirm,ourteamatInsightsInMarketinginspiresourclientstomakedecisionsinspiredbytheconsumervoice.Wehavedecadesofclientandsuppliersideresearchexperience,andprovenonlinemethodologiestogatheractionableinsightsaboutconsumerbehaviorfromthecomfortoftheirhomes,orasafelocationmeetingCDChealthandsafetystandards.  InsightsInMarketingdeliversin-depthandactionableinsightstogiveyoutheconfidencetomakethebestdecisionspossibleforyourbrandintoday’sbusinessclimate.  Lookingforwaystoformamoremeaningfulconnectionwithconsumers?  ReadytoConnectwithYourConsumers? Let’sTalk! RequestConsultation iim RelatedPosts BlogCompleteConsumerUnderstandingFeaturedResources HowisthePandemicChangingConsumerBehaviorandShapingHolidayPlans? iimNovember9,2021 FeaturedInfographics How,When,andWhereWillConsumersShopfortheHolidaysin2021? iimOctober28,2021 FeaturedInfographics MarketSegmentationResearch iimOctober14,2021 ShareTweetSharePin [email protected] [email protected] 8478530500 Solutions Industries OurAddress 630DundeeRoad Suite300Northbrook,IL60062 PrivacyPolicy|TermsofUse ©2021InsightsinMarketing. 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