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First-Mover Advantage: A Synthesis, Conceptual ... - ProQuest

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A conceptual framework identifying factors that underlie first-mover ... Several re- search propositions relevant for marketing theory and practice are ... Youshouldn'tseethisSkiptomaincontent×SelectlanguageالعربيةBahasaIndonesiaČeštinaDeutschEspañolFrançais한국어ItalianoMagyar日本語NorskPolskiPortuguês(Brasil)Português(Portugal)РусскийไทยTürkçe中文(简体)‎中文(繁體)‎DocumentPreviewAccesstothecompletefulltextThisisashortpreviewofthedocument.YourlibraryorinstitutionmaygiveyouaccesstothecompletefulltextforthisdocumentinProQuest.ExploreProQuestFullTextScholarlyJournalFirst-MoverAdvantage:ASynthesis,ConceptualFramework,andResearchPropositionsKerin,RogerA; Varadarajan,PRajan; Peterson,RobertA. JournalofMarketing;NewYork Vol. 56, Iss. 4, (Oct1,1992):33. BacktotopAboutProQuestContactUsTermsandConditionsPrivacyPolicyCookiePolicyCreditsCopyright©2022ProQuestLLC.awcdosIfi4Axtrme4XcVTQ==:C3+WQnokiqIoRPdCti0GURXWbUewUZcJZOOA2+N8TKIh3jyJT3S4TSFDbUxpmxUeipPu35+fQLlL+JPRzZDLGK1hm/yySR+wven1Xykf6uyhuulq/3RAEdNmTyCfjB/fMDD+YAYHUd2xCUgjBn3ZFXdepTSh6NhKAKdwKsiRIPJl4uVFyTTeqyg1VlQC2lf1uKcPTaCBqOlu8+6POamhos5RW0HjBonrsQ5cD96Cu0xg87UIdP3zE6VCSAd8Nr2OtrGTa6Eq95ONItiFrCbmrJ/bKJa1aOiCxLSlLxKkuQwtZdPYJUsVRPa7B63AIQWR0qRtK8ZhMtKHTDMTsyEtX9vNMXRcK9xH82wVGRkXRm99s6tANo61m2SqYGCLyuWwLYy4UOVAAapNMDnIpCrf3A==

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