Advantages of Amazon.com being the first mover in E ...

Advantages of Amazon.com being the first mover in E-commerce. ... E-commerce (electronic-commerce) refers to business over the Internet. With the growth of ... HomePageResearchAdvantagesofAmazon.combeingthefirstmoverinE-commerce.AdvantagesofAmazon.combeingthefirstmoverinE-commerce.1276Words6PagesE-commerce(electronic-commerce)referstobusinessovertheInternet.WiththegrowthofcommerceontheInternetandtheWeb,e-commerceoftenreferstopurchasesfromonlinestoresontheWeb,otherwiseknowsase-commerceWebsites.Thee-commercemarketplaceisintenselyandsavagelycompetitive.MellahiandJohnson(2000)notedthatmajorsustainablecompetitiveadvantagesarealmostnon-existent.Thatmeansthatfirm'smarketadvantagesuchaseconomiesofscalearenolongerenoughtomakeafirmsecureinthee-commercemarketplace.AccordingtoMcCrohan(2003),thee-commercemarkethasraisedthelevelofmarketdynamicssuchthatfirmsfaceconstantchallenges,disequilibriumandchange.Thisalsomeansthatfirmsmustadapt…showmorecontent…Thus,waitingandwatchingthefirstmoverinordertofreerideonthetechnologyorotherinnovationstranslateintoautomaticallylosingmarketshare. BeingfirsttomarketandcontinuousinnovationhaveenabledAmazontoachieveahighlyrecognizableandtrustedbrandname(Economist,2000).Thisisnotsurprisinggiventhefactthatthecompanyspendsapproximately40percentofitsrevenueonbrandbuildingduetoitsfirmbeliefthatcustomersfirstandforemostlookfortrustedbrandswhentheydealonline(Margolis,1999).Inaddition,Amazon.comiscustomercentric.JeffBezos,founderandmanagerofAmazon,reportedthatAmazon'svision"isthatwewanttobetheworld'smostcustomer-centriccompany,thatwefocusincreasinglyontryingtogetthecustomerexperienceright.Withinthat,wewanttobuildaplacewherepeoplecancomeanddiscoveranythingtheymightwanttobuyonline"(BusinessWeek,1999).Thecompanymarketingexpensesincreasedthreefoldbetween1998and1999.Amazon.comisseekingtocapitalizeonitsbrandanddiversifyitsbusinesstobecomethebestplacetobuy,findanddiscoveranyproductorserviceonline.Indeed,thecompanyclaimsthatitsonlinediversificationstrategyintootherproductcategoryGetAccessRelatedAmazon.HistoryandBackground1511Words | 7Pages'slargestnon-travele-commercebusiness.Oncethewebsitewasestablishedasabookseller,itwasalogicalstepintothesaleofotherentertainmentproducts,suchasmusicandfilms,andalsointothehardwareusedtodeliverhomeentertainment. Amazonwasapioneerintheuseofsoftwarethatmonitorseachonlinecustomer'spreferences,enablingthecompanytosuggestotherproductsthatmaybeofinteresttotheindividual,eitherontheirpersonalizedwebpageorviae-mail.AbookcustomerReadMoreStrategicDevelopment(Longitudinal)-Amazon4398Words | 18PagesALONGITUDINALSTRATEGICDEVELOPMENTSTUDYOFAMAZON.COM RECENTPASTOFAMAZON.COM JeffBezosinSeattle,USA,foundedAmazon.comin1994(BloombergBusinessweek,2012).PriortoAmazon.com,BezoswasseniorvicepresidentforD.EShaw(aWallStreetinvestmentbank)wherehismajorrolewastofindpotentialInternetcompaniestoinvestin.Assoonashequithisjob,hedecidedtomovetoSeattle,wherehecreatedanonlineplatform,accessibletocustomers,whereReadMoreSeminarPaperonStrategiestoAchieveMarketLeadership:theExampleofAmazon13422Words | 54PagesvaluecreationpotentialsinElectronicMarkets.Insection3,wewillanalyzehowthesetheoreticallyderivedprinciplesapplytothecaseofAmazon.com. 2MarketLeadershipasaStrategicGoalinElectronicCommerce 2.1ValueChainsandActorsinECInfluencedbyrapidtechnologicalprogress,thetermsElectronicBusiness(EB)andElectronicCommerce(EC)haveevolvedovertimetoincludeallaspectsof“internetworkedtechnologies”.5Acanonicaldefinitionisstillmissing.Today,ECisapartReadMoreTheGlobalizationofAmazonEssay4890Words | 20PagesGlobalizationofAmazon.com Zheng,Li#5263512 Yitong,Fu#5263587 Xuanyu,Hou#5263629 Gupta,Radheshyam#5072517 Jiagen,Hao#5287701 Hang,Xu#5129804 MBAB5P22Section01 April1,2013 *Introduction Amazon.com,Inc.wasfoundedbyJeffBezosoutofhisowngarageinJuly1994underthenameofCadabra.ItwentonlineinasAmazon.comin1995.Sincethattimeithasneverlookedbackandisnowtheworld'slargest onlineretailer.It isanAmerican multinational electronicReadMorePestAnalysis3657Words | 15PagesTransdisciplinarityCognitionwww.ugb.ro/etc Vol.15,Issue1/2012 252-258 E-CommerceacrossUnitedStatesofAmerica:Amazon.com AndreeaNicoletaDONICI,PhDStudent,AndreeaMAHA,PhDStudent, AlexandruIoanCuzaUniversityofIasi,[email protected]@gmail.com IonIGNAT,Liviu-GeorgeMAHA AlexandruIoanCuzaUniversityofIasi,[email protected]@uaic.ro Abstract:Amazon.comhasbeenduringthetimeoneofthemostimportantleadingforceinecommerceReadMoreThinkingOutsidetheCoversofaBook:TheRiseandtheFallofAmazonvs.BordersintheOnlineWorld1664Words | 7PagesThedemiseofBorders,oncethemostviablerivaltothebehemothbookchainBarnes&Noblecouldbereadasasymptomofthisculturalphenomenon.However,anotherofBarnes&Noble'srivals,thatofAmazon.comisthriving.Amazon.comintroducedanewmodelofprofitabilityforonlineretailers,firstbeginningwithbooksandthenbranchingoutintodigitalbooksandotherformsofgoodsandservices.Bysomebookenthusiasts,Borderswasmuchbeloved."Thoughitwasachain,withhundredsoflocationsReadMoreBusinessStrategyofAmazon:ASummary1794Words | 8Pages|BangaloreManagementAcademy| |BusinessStrategy–CaseStudy2| |Amazon.Com| Submittedto: Mr.Nirmaalya.B.Biswas Dr.AmritaSaxena Submittedby: JainieJose BLR0906032007 ClareenaShafaliSerrao BLR0906032032 PrashantAdhangleReadMoreAmazon'sCompetitiveAnalysis1296Words | 6PagesaudioretailersCDNOW.comandonlineauctionhousee-bay.com.Amazonhasanoverallleadof40%marketshareagainsttheotheronlineretailfirms.Theirinternationalbusinesshasmorethandoubledoverthepast2years Amazon'sprimaryvaluechainincludespurchasing/sourcing,marketing,distributionandafter-salesservices,ReadMoreEssayonAmazonCaseAnalysis4440Words | 18PagesAmazon.comCaseAnalysis Internal&ExternalMatrix,MatrixAnalysisandTOWSSummary,andQuantitativeStrategicPlanningMatrix ExecutiveSummary ThiscaseanalysisservesthepurposetoprovideananalyticalframeworktoevaluateAmazon.comfromaninternalandexternalperspective,andtoprovidestrategicdirectionbasedupontheinternalandexternalevaluation.ThecasewillbeginwithanintroductiontoAmazon.com. Introduction/Background JeffreyBezos,formerlyaseniorviceReadMoreEssayAmazonCaseAnalysis3459Words | 14Pagesdriversforchange: */Internetpenetrationrates *Webdevelopmente-commerce *Protectingtheirpatentedsoftwareandnotbeingimitatedeasilybycompetitors. E-commerce-Bezosunderstandingofe-commercethroughknowledgeofwebusersandthewebthathasmadeamazonadominantcompanyontheweb.’(pg27Saunders1999),Brandingofthewebsiteisimportant.(Pg91saunders) Commitmenttoe-commercehastobemaintained,bykeepingaheadofthetechnologycurve,Amazon’sone-clickReadMoreMoreaboutAdvantagesofAmazon.combeingthefirstmoverinE-commerce.Amazon.HistoryandBackground1511Words|7PagesStrategicDevelopment(Longitudinal)-Amazon4398Words|18PagesSeminarPaperonStrategiestoAchieveMarketLeadership:theExampleofAmazon13422Words|54PagesTheGlobalizationofAmazonEssay4890Words|20PagesPestAnalysis3657Words|15PagesThinkingOutsidetheCoversofaBook:TheRiseandtheFallofAmazonvs.BordersintheOnlineWorld1664Words|7PagesBusinessStrategyofAmazon:ASummary1794Words|8PagesAmazon'sCompetitiveAnalysis1296Words|6PagesEssayonAmazonCaseAnalysis4440Words|18PagesEssayAmazonCaseAnalysis3459Words|14PagesPopularEssaysRockstarEnergyDrinkMarketingPlanStrategicmarketingplan-Amazon.comwithSWOTandPESTHoustonFearless76:TheSalesIncentivePlanModificationProposalStaplesCaseAnalysisCaseStudy:GulfOilCorporationForecastingMethodsCompareandContrastGetAccess