Tmall - Wikipedia

Tmall.com formerly Taobao Mall, is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by ... Tmall FromWikipedia,thefreeencyclopedia Jumptonavigation Jumptosearch Chinese-languagewebsite TmallTypeofsiteE-CommerceretailAvailable inChineseOwnerAlibabaGroupCreated byJackMaURLwww.tmall.comCommercialYesLaunchedApril 2008;14 yearsago (2008-04)Current statusActive Tmall.com(simplifiedChinese:天猫;traditionalChinese:天貓;pinyin:Tiānmāo),formerlyTaobaoMall,isaChinese-languagewebsiteforbusiness-to-consumer(B2C)onlineretail,spunofffromTaobao,operatedinChinabyAlibabaGroup.ItisaplatformforlocalChineseandinternationalbusinessestosellbrand-namegoodstoconsumersinGreaterChina.Ithasover500millionmonthlyactiveusers,asofFebruary2018.Inthelastfewyears,ithasopeneditsfeaturestobrands,notonlyforonlinesalesbutalsofordevelopingbrandawareness.AccordingtoAlexaRank,itisthethirdmostvisitedwebsitegloballyin2021.[1] Contents 1History 2Metrics 3Features 3.1Vietnam 4References 5Externallinks History[edit] Tmall.comwasfirstintroducedbyTaobaoinApril2008asTaobaoMall(simplifiedChinese:淘宝商城;traditionalChinese:淘寶商城;pinyin:TáobǎoShāngchéng),adedicatedB2Cplatformwithinitsconsumere-commercewebsite.ThekeydifferencebetweenTmallandTaobaoisTmallisaB2CplatformbutTaobaoisC2C.[2] InNovember2010,TaobaoMalllaunchedanindependentwebdomain,tmall.com,todifferentiatelistingsbyitsmerchants,whoareeitherbrandownersorauthorizeddistributors,fromTaobao'sC2Cmerchants.Meanwhile,itkickedoffaUS$30millionadvertisingcampaigntoraisebrandawarenessamongconsumers.[3]Italsoannouncedanenhancedfocusonproductverticalsandimprovementsinshoppingexperience. InJune2011,AlibabaGroupChairmanandCEOJackMaannouncedamajorrestructuringofTaobaothroughaninternalemail.Itwasreorganizedintothreeseparatecompanies.Asaresult,Tmall.combecameanindependentbusinessunderAlibabaGroup.TheothertwobusinessesthatresultedfromthereorganizationareTaobaoMarketplace(aC2Cmarketplace)andeTao(ashoppingsearchengine).ThemovewassaidtobenecessaryforTaobaoto"meetcompetitivethreatsthatemergedinthepasttwoyearsduringwhichtheInternetande-commercelandscapehaschangeddramatically".[4] InOctober2011,Tmall.comexperiencedtwosuccessivewavesofonlinerioting[5]sinceitsignificantlyincreasedfeesononlinevendors.[6]Theservicefeesraisedfrom6,000yuan($940)to60,000yuan($9,400)ayear,andacompulsoryfixedsumdepositgonefrom10,000yuan($1,570)toupto150,000yuan($23,500).[7]AccordingtoTmall.com,thepriceincreasewasintendedtohelpweedoutmerchantsthataretoooftenasourceoffakes,shoddyproductsandpoorcustomerservice.Storesthatearntopratingsforserviceandqualityfromcustomersandhighsalesvolumesareentitledtopartialorfullrefunds.[8] OnJanuary11,2012,TMall.comofficiallychangeditsChinesenametoTiānMāo(天猫),theChinesepronunciationofTmall,whichliterallymeans“skycat”.[9] Tmalloccupied51.3%ChineseB2CmarketonlineproductsalesshareinQ12013.[10] InFebruary2014,AlibabalaunchedTmallGlobalasacross-bordermarketplaceforforeignbrandsandmerchantstoselldirectlytoChineseconsumers.Thecross-bordermodelrequiresmerchantsnolongertohavealegalentityinChinanorholdstockinthecountry.[11]SomeofthebiggestflagshipstoresonTmallGlobalincludeCostcofromtheUSanddm-drogeriemarktfromGermany.[12] AfterHoustonRocketsgeneralmanager'stweetaboutHongKong,Tmalldelistedanyitemsrelatedtotheorganizationfromitssites.[13] Metrics[edit] Tmall.comwasregisteredonOctober17,1997,[14]withAlibabaCloudComputing(Beijing)Co.,Ltd.Tmallcurrentlyfeaturesmorethan70,000internationalandChinesebrandsfrommorethan50,000merchantsandservesmorethan180millionbuyers.[citationneeded]Tmall.comrankednumberoneamongallChineseB2Cretailwebsitesfor2010intermsoftransactionvolume,withagrossmerchandisevolumeofRMB30billion–aboutthreetimestheamountfacilitatedby360buy,itsclosestcompetitor.[citationneeded]Thesiteaccountsfora47.6%shareoftheB2ConlineretailmarketinChina,followedby16.2%of360buyand4.8%ofAmazon.cn.[15] AccordingtoAlexa,asofJune2021,Tmall.comwasthe3rdmostvisitedwebsiteintheworldandthe1stmostvisitedwebsiteinChina.[16] Features[edit] Alipay,anescrow-basedonlinepaymentplatformownedbyAlibabaGroup,isthepreferredpaymentsolutionfortransactionsonTmall.com. AsonTaobaoMarketplace,theC2Ce-commerceplatformunderAlibabaGroup,buyersandsellerscancommunicatepriortothepurchasethroughAliWangWang(Chinese:阿里旺旺;pinyin:ālǐwàngwàng),itsproprietaryembeddedinstantmessagingprogram.IthasbecomeahabitamongChineseonlineshoppersto“chat”withthesellersortheircustomerserviceteamthroughAliWangWangtoinquireaboutproducts,engageinbargaining,etc.priortopurchase.[citationneeded]. UnlikeonlinesalesonmarketplaceslikeAmazon,theoperationofaTMallshoprequiresaspecializedanddedicatedcross-functionalteam.Suchateamcaneitherbeemployedbythemerchantinhouseor,asinmostcases,ismanagedthroughacertifiedTmallPartner[17]Agency("TP")whichoperatesthestoreonanongoingbasisonbehalfoftheshopowner. Vietnam[edit] AlipayenteredVietnamin2010,withnetworkupto21,000.AntFinancialhopesthattheirnetworkinVietnamcouldhelpChineseorder,tourists,thatareheadingtoVietnam.CurrentlyinVietnam,topayviaalipay,youcanuseDavitrans,theaddressofacompanyspecializinginChinesepurchases. References[edit] ^"tmall.comCompetitiveAnalysis,MarketingMixandTraffic-Alexa".www.alexa.com.Retrieved2021-11-18. ^"Tmall:AnIntroduction".ExportNow.2014-06-18.Retrieved2020-11-06. ^"MoreonNewTaobao'Mall'Site"".ChinaRealTimeReport,TheWallStreetJournal.November2,2010.RetrievedJanuary12,2011. ^"AlibabaGrouptoSplitTaobaoOnlineRetailUnitIntoThree".BloombergL.P.June16,2011. ^"VendorsrebelagainstTaobaoMallchanges".xinhuanet.com.October13,2011. ^"TaobaoSellersrevoltingagainsttheservicechargehikebycausinghavoconline".bonsoni.com.October13,2011. ^"Chinavendors'riot'onlineoverTaobaofeehike".GoogleNews.AgenceFrance-Presse.October13,2011. ^"TaobaoMallAdaptsToChangingShoppers".Alizila.December7,2011.ArchivedfromtheoriginalonOctober21,2016. ^"Tmallchangesitsnameforbetterpositioning".People'sDailyOnline.January12,2012.RetrievedJanuary13,2012. ^OnlineB2CMarketSurpassed30%ofTotalOnlineShoppingChinaInternetWatch,August14,2013 ^"TmallGlobalGMVup1,000percentSinceFebruaryLaunch-Alizila".Alizila.2014-12-29.Retrieved2017-03-08. ^"Web2Asialaunchesdm-drogeriemarktonAlibabaTmallGlobal".2017-03-06.Retrieved2017-03-08. ^Kharpal,Arjun(2019-10-08)."Alibabashoppingsitesappeartohavede-listedHoustonRocketsproductsinChina".CNBC.Retrieved2020-05-04. ^"tmall.com-Tmall :天猫tmall.com--理想生活上天猫".tmall.com.clearwebstats.com.Retrieved2019-12-24. ^"iResearchChinaOnlineShoppingResearchReport2010-2011"".iResearchConsultingGroup.April27,2011.RetrievedJanuary12,2011. ^"tmall.com".AlexaInternet,Inc.Retrieved2013-10-09. ^"WhatisaTmallPartner("TP")?".2017-03-01.Retrieved2017-03-08. Externallinks[edit] Officialwebsite(inChinese) vteAlibabaGroupPeople JackMa DanielZhang J.MichaelEvans PengLei JonathanLu JosephTsai WangJian MaggieWu Services AlibabaCloud AliExpress AliMusic AliOS AliGenie Taobao Tmall TmallGenie XuexiQiangguo Subsidiaries AlibabaPictures AmblinPartners AmblinEntertainment AmblinTelevision DreamWorksPictures AutoNavi Cainiao Ele.me HeyiPictures LazadaGroup Shenma SouthChinaMorningPost Tudou UCWeb UCBrowser WorldElectronicSportsGames Youku Others HupanUniversity Commons Category Retrievedfrom"https://en.wikipedia.org/w/index.php?title=Tmall&oldid=1068260118" Categories:AlibabaGroupOnlineauctionwebsitesofChinaInternetpropertiesestablishedin20082008establishmentsinChinaChinesebrandsHiddencategories:ArticleswithshortdescriptionShortdescriptionisdifferentfromWikidataArticlescontainingsimplifiedChinese-languagetextArticlescontainingtraditionalChinese-languagetextAllarticleswithunsourcedstatementsArticleswithunsourcedstatementsfromOctober2013ArticlescontainingChinese-languagetextArticleswithChinese-languagesources(zh) Navigationmenu Personaltools NotloggedinTalkContributionsCreateaccountLogin Namespaces ArticleTalk English Views ReadEditViewhistory More Search Navigation MainpageContentsCurrenteventsRandomarticleAboutWikipediaContactusDonate Contribute HelpLearntoeditCommunityportalRecentchangesUploadfile Tools WhatlinkshereRelatedchangesUploadfileSpecialpagesPermanentlinkPageinformationCitethispageWikidataitem Print/export DownloadasPDFPrintableversion Inotherprojects WikimediaCommons Languages العربيةDeutschEspañolفارسیFrançais한국어BahasaIndonesiaעבריתLietuvių日本語PolskiRomânăРусскийSuomiУкраїнськаTiếngViệt吴语粵語中文 Editlinks