Revised Personal Involvement Inventory | Learning Lab

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Zaichkowsky, J. L. (1994). The personal involvement inventory: Reduction, revision, and application to advertising. Journal of advertising, 23(4), 59-70. JumptoNavigation Menü UNIVERSITÄTDUISBURG-ESSEN HauptmenüFakultät IBW MeinKonto LearningLabexploringthefutureoflearning RevisedPersonalInvolvementInventory SiesindhierStartseite›Instruments›Suche› RevisedPersonalInvolvementInventory InstrumentType: QuestionnaireYear: 1994Language: EnglishEducationalSector: secondaryhighervocationalcorporateadultnon-formalinformalotherLearningTechnology: foranaloganddigitallearningenvironmentsNumberofItems: 10NumberofDimensions: 1ResponseFormat: 9-pointLikertScaleLearningIndicators: affectiveprocessesReliability: Cronbachsα:.91-.96Notes(References): Zaichkowsky,J.L.(1994).Thepersonalinvolvementinventory:Reduction,revision,andapplicationtoadvertising. Journalofadvertising, 23(4),59-70. Annex: DownloadRevisedPersonalInvolvementInventory.pdf(58.63KB)Validated: Yes SekundärMenüImpressum Datenschutzerklärung Kontakt ©UniversitätDuisburg-Essen|- [email protected]



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