Market consolidation

Late movers can potentially be seen as “knocking off” or “ripping off” consumers with an imitatio...

後動優勢(late-mover advantage；Second-mover advantage；又稱為次動優勢、後發優勢、先動劣勢)後動優勢(late-mover advantage；Seco...

Although pioneers outsell late movers in many markets, in some cases innovative late entry has pr...

The results show that an innovative late mover can create a sustainable advantage by enjoying a h...